Looking for something else today, I ran across this old ad…

Can you read what it says? It is really hard to see even if you enlarge it…here’s what I read…”HOW SOON IS TOO SOON? Not soon enough. Laboratory tests over the last few years have proven that babies who start drinking soda in the formative years have a much better chance of gaining acceptance and ‘fitting in’ during those awkward pre-teen and teen years.
So do yourself a favor. Do your child a favor. Start them on a strict regimen of cola and other sugary carbonated beverages right now, for a lifetime of guaranteed happiness.” THE SODA POP BOARD OF AMERICA ????????AVE. CHICAGO, IL.
(next to bottle)…Promotes Active Lifestyle…Boosts Personality…Gives Body Essential Sugars.
It is unbelievable to me that this could ever have printed.
And, this ad says its drink will do almost everything…for adults or children…

That was then…but what about now…

C*ke has issued a statement in 2009 that says…
“C*ke is “wholesome and suitable” for kids, but we understand that children are impressionable, and we respect the role of parents and caregivers in making food and beverage choices with their children. Therefore, we are committed not to directly market messages for any of our beverages to children under 12.”

Yeah, those polar bear and penguins don’t target children at all…

I guess it started then and continues still today. Manufacturers will promote their products to whomever they like…They will target adults and children… (remember the Mean Joe Green commercial?). The bottom line is the dollar…not what is best for us or our children. It comes down again to the fact the person responsible for YOUR child is YOU. It’s up to you to make the decisions…not the ads and commercials and manufacturers.



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